Automic Gold · Performance Report

April 2026 — Meta + Google Ads Recap

Reporting period: April 1 – April 30, 2026 · Generated May 7, 2026 · Threshold floor: 9x ROAS (Automic Gold bespoke)

Headline metrics

Total Revenue (Both)

$189,264

242 purchases attributed

Total Spend (Both)

$25,332

Meta + Google combined

Blended ROAS

7.47x

Across both platforms

Daily Avg Revenue

$6,309

30-day average

Per-platform totals

● Meta (Facebook + Instagram)

Spend

$14,639

Revenue

$83,403

ROAS

5.70x Below 9x

Purchases

Impressions

1,119,497

Clicks

83,346

● Google (Search + PMax + Shopping)

Spend

$10,693

Revenue

$105,861

ROAS

9.90x Above 9x

Purchases

148

Impressions

386,848

Clicks

11,271

Daily performance — line charts

Daily Revenue (Meta vs Google)

Daily Spend (Meta vs Google)

Daily ROAS — Meta vs Google vs Blended

What worked: top campaigns

Meta — top campaigns by spend

Campaign	Spend	Revenue	ROAS	Purchases	Impr.	Clicks	Status
TOF - Adv+ - Sales	$4,698	$25,185	5.36x	47	452,221	48,821	ACTIVE
TOF - Adv+ Sales - Rings	$3,697	$22,919	6.20x	23	222,010	4,376	ACTIVE
TOF - Adv+ Sales - Rings	$2,060	$3,007	1.46x	1	146,233	9,787	PAUSED
TOF - Catalogue	$1,026	$17,351	16.92x	13	56,201	2,564	ACTIVE
Retargeting - Social Engagement	$817	$9,165	11.21x	6	49,669	1,644	ACTIVE
MOF - Catalogue	$809	$5,778	7.14x	4	40,554	1,638	ACTIVE
Retargeting - Cart Abandonment	$786	$0	0.00x	0	27,151	1,401	PAUSED
TOF - Traffic - Video	$675	$0	0.00x	0	123,873	13,023	ACTIVE

Google — top campaigns by spend

Campaign	Spend	Revenue	ROAS	Purchases	Impr.	Clicks	Status
PMax \|2026	$7,648	$85,710	11.21x	123	361,306	9,043	ENABLED
AG_General_Jewelry_6/1/23	$1,521	$7,787	5.12x	7	13,106	945	ENABLED
Search \| Non-Brand \| Gold Jewelry \| 2025	$1,520	$12,100	7.96x	16	12,008	1,038	ENABLED
AG_Brand_2026	$5	$264	57.20x	1	428	245	ENABLED

Meta — winning campaigns above 9x ROAS

Campaign	Spend	Revenue	ROAS	Purchases	Impr.	Clicks
TOF - Catalogue	$1,026	$17,351	16.92x	13	56,201	2,564
Retargeting - Social Engagement	$817	$9,165	11.21x	6	49,669	1,644

Google — winning campaigns above 9x ROAS

Campaign	Spend	Revenue	ROAS	Purchases	Impr.	Clicks
PMax \|2026	$7,648	$85,710	11.21x	123	361,306	9,043

What worked: winning audiences (Meta)

Top age × gender by spend

Age × Gender	Spend	Revenue	ROAS	Purchases
25-34 / female	$3,898	$28,039	7.19x	19
35-44 / female	$2,449	$21,007	8.58x	34
65+ / female	$2,028	$500	0.25x	4
55-64 / female	$1,432	$3,279	2.29x	2
25-34 / male	$996	$10,614	10.65x	13
45-54 / female	$991	$1,349	1.36x	4
35-44 / male	$683	$7,095	10.39x	7
18-24 / female	$678	$3,444	5.08x	5

Age × gender above 9x ROAS

Age × Gender	Spend	Revenue	ROAS	Purchases
25-34 / male	$996	$10,614	10.65x	13
35-44 / male	$683	$7,095	10.39x	7
25-34 / unknown	$309	$4,947	16.03x	3
18-24 / male	$162	$1,950	12.03x	1

Placement performance — where Meta dollars converted

Placement	Spend	Revenue	ROAS	Purchases
facebook / feed	$5,279	$14,990	2.84x	22
instagram / feed	$4,362	$22,755	5.22x	27
instagram / instagram_stories	$2,682	$26,977	10.06x	33
instagram / instagram_reels	$1,347	$9,463	7.03x	5
facebook / facebook_reels	$505	$1,185	2.35x	2
threads / threads_feed	$107	$526	4.94x	1
facebook / marketplace	$58	$1,964	33.61x	1
facebook / facebook_reels_overlay	$56	$2,404	42.63x	1
audience_network / an_classic	$53	$0	0.00x	0
facebook / facebook_stories	$47	$3,140	66.53x	2
facebook / instream_video	$42	$0	0.00x	0
audience_network / rewarded_video	$28	$0	0.00x	0
instagram / instagram_explore_grid_home	$27	$0	0.00x	0

April optimization timeline — winning calls

Meta — winning April moves

Apr 17 — launched TOF Catalogue + MOF Catalogue. Top-of-funnel Catalogue closed April at 16.92x ROAS on $1,026 spend ($17,351 revenue) in just 13 days. Best-performing new launch of the month.
Scaled "TOF - Adv+ Sales - Rings" with MIN_ROAS bid (6x floor). Held 6.20x on $3,697 — second-largest revenue contributor.
Held "TOF - Adv+ - Sales" at 8x MIN_ROAS floor. Closed at 5.36x — slipped below floor and warrants creative refresh in May.
Retargeting - Social Engagement kept producing at 11.21x ROAS on $817 — small but reliable.
Paused "Rings - Engagement - Sales" (1.98x ROAS was dragging the account average) — the right call.

Google — winning April moves

PMax 2026 was the engine. $7,648 spend → $85,710 revenue at 11.21x ROAS. 81% of total Google revenue came from this single campaign.
Search | Non-Brand | Gold Jewelry | 2025 closed at 7.96x ROAS on $1,520 — strong non-brand intent capture.
AG_Brand_2026 at 57.20x ROAS on $5 spend — branded search capturing high-intent traffic at near-zero cost.
AG_General_Jewelry closed at 5.12x — below 9x but still profitable.

Audience & placement insights

Women 25-44 are the core buyer. 25-34 women drove $28,039 (7.19x); 35-44 women drove $21,007 at 8.58x — best-performing major segment.
Men 25-34 quietly outperformed. $996 spend → $10,614 at 10.65x ROAS. Likely men shopping for partners — worth its own ad set.
Instagram Stories was the placement winner at 10.06x ROAS ($26,977 revenue on $2,682). Outperformed feed by 4x.
Reels Overlay + Marketplace tiny spends but 33-43x ROAS — pockets of efficiency to expand into.
Underperformer: Facebook Feed at 2.84x — below floor on the largest single placement.

Calls that did NOT pay off (May fix-list)

Retargeting - Cart Abandonment ($786 spend, $0 revenue). Activated mid-month but didn't convert — needs creative diagnosis or audience refresh before relaunch.
TOF - Traffic - Video ($675 spend, $0 revenue). Awareness-objective campaign launched Apr 17 — convert to a Sales/Conversion objective in May.
Women 65+ at 0.25x ROAS ($2,028 spend). Too much spend leaking into a non-converting cohort. Exclude or down-bid.
"TOF - Adv+ Sales - Rings" (paused version, $2,060 spend at 1.46x). Pause was the right call.

Read of the month

April spend split: Meta $14,639 vs Google $10,693. Meta carried the bigger budget but Google produced more revenue per dollar.
Total attributed purchases: 94 on Meta + 148 on Google.
Blended ROAS of 7.47x cleared the agency 3.5x floor and Google (9.90x) cleared the 9x bespoke threshold; Meta (5.70x) sat below it but is recovering thanks to the April 17 Catalogue launch.
Mid-month inflection: first half ROAS 6.76x → second half 8.21x. The Apr 17 Catalogue launch is the main driver.
Best day: 2026-04-07 drove $16,484 in revenue at a 14.74x blended ROAS.
Lowest day: 2026-04-13 pulled $316 (0.48x blended).