November 2025 — Meta + Google Ads Recap
Reporting period: November 1 – November 30, 2025 · Generated June 4, 2026 · Threshold floor: 9x ROAS (Automic Gold bespoke)
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Headline metrics
Total Revenue (Both)
$118,436
216 purchases attributed
Total Spend (Both)
$26,630
Meta + Google combined
Blended ROAS
4.45x
Across both platforms
Daily Avg Revenue
$3,948
30-day average
Per-platform totals
● Google (Search + PMax + Shopping)
Spend
$13,323
Revenue
$76,087
ROAS
5.71x Below 9x
Purchases
148
Impressions
403,146
Clicks
13,144
Daily performance
Daily Revenue (Meta vs Google)
Daily Spend (Meta vs Google)
Daily ROAS — Meta vs Google vs Blended
Creative breakdown — Meta ads
Top creatives by spend
Earrings | Adv+ Catalog | Carousel | Single Image | 1
Earrings - Blended - Sales
$3,386spend
$12,438revenue
3.67xROAS
17purch.
1.58%CTR
Adv+ Catalog | Carousel | Single Image | 1
TOF - Adv+ - Sales
$2,837spend
$8,893revenue
3.13xROAS
16purch.
2.12%CTR
Adv+ Catalog - Carousel - General
TOF - Adv+ Sales - BF Promo
$1,076spend
$2,416revenue
2.25xROAS
4purch.
2.16%CTR
Carousel Images - With Gift
TOF/MOF- Dynamic - Sales - Nov Promo
$993spend
$409revenue
0.41xROAS
2purch.
1.41%CTR
Adv+ Catalog | Carousel | Single Image | 1
[TN] Adv+ Shopping | Website | 2025
$860spend
$1,570revenue
1.83xROAS
6purch.
2.17%CTR
Earrings | Static | 1
Earrings - Blended - Sales
$790spend
$2,572revenue
3.26xROAS
5purch.
1.02%CTR
Necklaces | Video | 1
TOF - Adv+ - Sales
$545spend
$9,343revenue
17.16xROAS
6purch.
0.94%CTR
Earrings | Adv+ Catalog | Carousel | Single Image | 1
TOF Adv+ Sales - V2
$458spend
$735revenue
1.60xROAS
2purch.
1.62%CTR
Earrings | Video | 2
Earrings - Blended - Sales
$425spend
$472revenue
1.11xROAS
2purch.
1.35%CTR
Earrings | Static | 2
Earrings - Blended - Sales
$250spend
$1,546revenue
6.18xROAS
1purch.
0.78%CTR
Winning creatives above 9x ROAS
Necklaces | Video | 1
TOF - Adv+ - Sales
$545spend
$9,343revenue
17.16xROAS
6purch.
0.94%CTR
Creative / format breakdown — Google
By channel type
| Channel / Format | Spend | Revenue | ROAS | Purch. | Impr. |
|---|---|---|---|---|---|
| Search | $8,180 | $22,352 | 2.73x | 42 | 60,106 |
| Performance Max | $5,143 | $53,735 | 10.45x | 106 | 343,040 |
| Shopping | $0 | $0 | 0.00x | 0 | 0 |
| Display | $0 | $0 | 0.00x | 0 | 0 |
Top campaigns
Meta — top campaigns by spend
| Campaign | Spend | Revenue | ROAS | Purch. | Impr. | Clicks | Status |
|---|---|---|---|---|---|---|---|
| Earrings - Blended - Sales | $5,256 | $17,332 | 3.30x | 27 | 281,941 | 3,894 | PAUSED |
| TOF - Adv+ - Sales | $3,426 | $18,236 | 5.32x | 23 | 184,859 | 3,511 | ACTIVE |
| TOF - Adv+ Sales - BF Promo | $1,286 | $2,751 | 2.14x | 5 | 71,484 | 1,348 | PAUSED |
| TOF/MOF- Dynamic - Sales - Nov Promo | $1,165 | $853 | 0.73x | 3 | 34,562 | 494 | PAUSED |
| [TN] Adv+ Shopping | Website | 2025 | $931 | $2,155 | 2.31x | 7 | 67,068 | 1,389 | PAUSED |
| TOF Adv+ Sales - V2 | $788 | $1,023 | 1.30x | 3 | 44,772 | 553 | PAUSED |
| TOF - Adv+ Sales - Website | $256 | $0 | 0.00x | 0 | 21,299 | 264 | PAUSED |
| TOF - Adv+ Sales - Earrings | $163 | $0 | 0.00x | 0 | 4,790 | 98 | PAUSED |
Google — top campaigns by spend
| Campaign | Spend | Revenue | ROAS | Purch. | Impr. | Clicks | Status |
|---|---|---|---|---|---|---|---|
| AG_General_Jewelry_6/1/23 | $5,474 | $12,258 | 2.24x | 24 | 44,483 | 3,607 | PAUSED |
| PMax |2026 | $5,143 | $53,735 | 10.45x | 106 | 343,040 | 7,738 | ENABLED |
| Search | Non-Brand | Gold Jewelry | 2025 | $2,706 | $10,095 | 3.73x | 17 | 15,623 | 1,799 | PAUSED |
Meta — winning campaigns above 9x ROAS
No campaigns matching criteria.
Google — winning campaigns above 9x ROAS
| Campaign | Spend | Revenue | ROAS | Purch. | Impr. | Clicks |
|---|---|---|---|---|---|---|
| PMax |2026 | $5,143 | $53,735 | 10.45x | 106 | 343,040 | 7,738 |
Winning audiences (Meta)
Top age × gender by spend
| Age × Gender | Spend | Revenue | ROAS | Purchases |
|---|---|---|---|---|
| 25-34 / female | $4,423 | $15,666 | 3.54x | 26 |
| 35-44 / female | $2,959 | $6,486 | 2.19x | 14 |
| 25-34 / male | $1,183 | $11,189 | 9.46x | 10 |
| 45-54 / female | $964 | $403 | 0.42x | 2 |
| 35-44 / male | $803 | $3,400 | 4.23x | 5 |
| 55-64 / female | $722 | $442 | 0.61x | 1 |
| 65+ / female | $599 | $1,091 | 1.82x | 3 |
| 25-34 / unknown | $380 | $372 | 0.98x | 1 |
Age × gender above 9x ROAS
| Age × Gender | Spend | Revenue | ROAS | Purchases |
|---|---|---|---|---|
| 25-34 / male | $1,183 | $11,189 | 9.46x | 10 |
Placement performance — where Meta dollars converted
| Placement | Spend | Revenue | ROAS | Purchases |
|---|---|---|---|---|
| instagram / feed | $5,834 | $14,801 | 2.54x | 31 |
| instagram / instagram_stories | $3,378 | $15,344 | 4.54x | 16 |
| facebook / feed | $2,764 | $5,660 | 2.05x | 13 |
| instagram / instagram_reels | $599 | $5,862 | 9.78x | 3 |
| facebook / facebook_reels | $215 | $0 | 0.00x | 1 |
| audience_network / rewarded_video | $86 | $0 | 0.00x | 0 |
| facebook / facebook_stories | $66 | $432 | 6.50x | 1 |
| threads / threads_feed | $63 | $0 | 0.00x | 0 |
| facebook / marketplace | $52 | $0 | 0.00x | 0 |
| facebook / right_hand_column | $49 | $0 | 0.00x | 1 |
| facebook / facebook_reels_overlay | $48 | $0 | 0.00x | 1 |
| audience_network / an_classic | $45 | $0 | 0.00x | 0 |
| facebook / instream_video | $36 | $250 | 6.95x | 1 |
| instagram / instagram_explore_grid_home | $27 | $0 | 0.00x | 0 |
Key movements this month
- Meta's highest-spend creative: “Earrings | Adv+ Catalog | Carousel | Single Image | 1” at $3,386 spend → $12,438 (3.67x).
- Most efficient Meta creative (≥$100 spend): “Necklaces | Video | 1” at 17.16x ROAS on $545.
- Google's engine: AG_General_Jewelry_6/1/23 — $5,474 spend → $12,258 (2.24x).
- Top Google format: Search drove $22,352 at 2.73x.
- Best Meta placement: instagram / instagram_reels at 9.78x ROAS.
- Core buyer: 25-34 / female drove the most revenue ($15,666 at 3.54x).
Read of the month
- November budget split: Meta $13,307 (50%) vs Google $13,323 (50%). Combined media spend was $26,630.
- Total attributed revenue $118,436 on 216 purchases — 68 via Meta, 148 via Google.
- Blended ROAS of 4.45x cleared the 3.5x agency floor. Google ran 5.71x and Meta 3.18x.
- Efficiency leader: Google returned more revenue per dollar (5.71x vs 3.18x).
- First half ROAS 3.98x → second half 4.84x.
- Best day: 2025-11-21 drove $14,039 at 15.23x blended ROAS. Lowest: 2025-11-22 at $115 (0.12x).