Automic Gold · Performance Report

May 2026 — Meta + Google Ads Recap

Reporting period: May 1 – May 31, 2026 · Generated June 4, 2026 · Threshold floor: 9x ROAS (Automic Gold bespoke)

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Headline metrics

Total Revenue (Both)

$186,861

268 purchases attributed

Total Spend (Both)

$20,682

Meta + Google combined

Blended ROAS

9.03x

Across both platforms

Daily Avg Revenue

$6,028

31-day average

Per-platform totals

● Meta (Facebook + Instagram)

Spend

$12,175

Revenue

$87,583

ROAS

7.19x Below 9x

Purchases

111

Impressions

729,024

Clicks

23,632

● Google (Search + PMax + Shopping)

Spend

$8,507

Revenue

$99,278

ROAS

11.67x Above 9x

Purchases

157

Impressions

352,678

Clicks

10,824

Daily performance

Daily Revenue (Meta vs Google)

Daily Spend (Meta vs Google)

Daily ROAS — Meta vs Google vs Blended

Creative breakdown — Meta ads

Top creatives by spend

Adv+ Catalog | Carousel | Single Image | 1

TOF - Adv+ - Sales

$3,046spend $18,220revenue 5.98xROAS 35purch. 2.98%CTR

RING | Video | 5

TOF - Adv+ Sales - Rings

$2,876spend $28,907revenue 10.05xROAS 35purch. 2.46%CTR

Necklaces Carousel - MOF Catalogue

MOF - Catalogue

$1,339spend $7,911revenue 5.91xROAS 8purch. 2.81%CTR

Rings Carousel - TOF Catalogue

TOF - Catalogue

$987spend $4,100revenue 4.15xROAS 4purch. 4.56%CTR

RING | Video | 1

TOF - Adv+ Sales - Rings

$680spend $1,913revenue 2.81xROAS 3purch. 1.22%CTR

RING | Video | 2

Retargeting - Social Engagement

$570spend $4,072revenue 7.14xROAS 3purch. 1.85%CTR

Rings Carousel - TOF Catalogue

TOF - Catalogue

$559spend $1,242revenue 2.22xROAS 2purch. 2.32%CTR

Rings Carousel - MOF Catalogue

MOF - Catalogue

$518spend $3,709revenue 7.17xROAS 4purch. 9.11%CTR

Adv+ Catalog | Carousel | Single Image | 1

TOF - Adv+ - Sales - V2

$450spend $400revenue 0.89xROAS 2purch. 5.45%CTR

RING | Video | 1 - Salt & Peper

TOF - Adv+ Sales - Rings

$272spend $2,369revenue 8.71xROAS 2purch. 1.39%CTR

Winning creatives above 9x ROAS

RING | Video | 5

TOF - Adv+ Sales - Rings

$2,876spend $28,907revenue 10.05xROAS 35purch. 2.46%CTR

RING | Video | 4

Retargeting - Social Engagement

$258spend $8,695revenue 33.75xROAS 9purch. 1.51%CTR

Creative / format breakdown — Google

By channel type

Channel / Format	Spend	Revenue	ROAS	Purch.	Impr.
Performance Max	$6,827	$74,168	10.86x	118	335,342
Search	$1,680	$25,111	14.95x	39	17,336
Shopping	$0	$0	0.00x	0	0
Display	$0	$0	0.00x	0	0

Top campaigns

Meta — top campaigns by spend

Campaign	Spend	Revenue	ROAS	Purch.	Impr.	Clicks	Status
TOF - Adv+ Sales - Rings	$3,827	$33,189	8.67x	40	272,464	5,822	ACTIVE
TOF - Adv+ - Sales	$3,062	$18,220	5.95x	35	166,254	4,918	ACTIVE
MOF - Catalogue	$1,856	$11,620	6.26x	12	81,008	4,342	ACTIVE
TOF - Catalogue	$1,546	$5,342	3.45x	6	69,698	2,572	ACTIVE
Retargeting - Social Engagement	$917	$18,813	20.51x	16	73,266	1,266	ACTIVE
TOF - Adv+ - Sales - V2	$495	$400	0.81x	2	27,288	1,351	PAUSED
Automic Gold Studio - Leads	$166	$0	0.00x	0	3,482	195	PAUSED
TOF - Traffic - Video	$166	$0	0.00x	0	29,011	2,776	PAUSED

Google — top campaigns by spend

Campaign	Spend	Revenue	ROAS	Purch.	Impr.	Clicks	Status
PMax \|2026	$6,827	$74,168	10.86x	118	335,342	8,371	ENABLED
Search \| Non-Brand \| Gold Jewelry \| 2025	$729	$1,783	2.45x	1	8,298	320	PAUSED
AG_General_Jewelry_6/1/23	$647	$334	0.52x	0	6,202	439	PAUSED
AG_Brand_2026	$304	$22,993	75.57x	37	2,836	1,694	ENABLED

Meta — winning campaigns above 9x ROAS

Campaign	Spend	Revenue	ROAS	Purch.	Impr.	Clicks
Retargeting - Social Engagement	$917	$18,813	20.51x	16	73,266	1,266

Google — winning campaigns above 9x ROAS

Campaign	Spend	Revenue	ROAS	Purch.	Impr.	Clicks
PMax \|2026	$6,827	$74,168	10.86x	118	335,342	8,371
AG_Brand_2026	$304	$22,993	75.57x	37	2,836	1,694

Winning audiences (Meta)

Top age × gender by spend

Age × Gender	Spend	Revenue	ROAS	Purchases
25-34 / female	$3,384	$41,097	12.14x	37
35-44 / female	$2,333	$13,806	5.92x	22
25-34 / male	$1,078	$6,081	5.64x	5
65+ / female	$1,052	$3,795	3.61x	11
45-54 / female	$935	$582	0.62x	5
55-64 / female	$860	$1,243	1.45x	4
35-44 / male	$817	$7,320	8.96x	11
55-64 / male	$330	$879	2.67x	3

Age × gender above 9x ROAS

Age × Gender	Spend	Revenue	ROAS	Purchases
25-34 / female	$3,384	$41,097	12.14x	37
18-24 / female	$288	$2,993	10.40x	4
25-34 / unknown	$284	$4,652	16.36x	4
35-44 / unknown	$207	$2,450	11.81x	1
18-24 / male	$92	$2,226	24.32x	3

Placement performance — where Meta dollars converted

Placement	Spend	Revenue	ROAS	Purchases
instagram / feed	$4,094	$28,877	7.05x	35
facebook / feed	$3,522	$20,191	5.73x	29
instagram / instagram_stories	$2,935	$34,753	11.84x	35
instagram / instagram_reels	$575	$542	0.94x	2
facebook / facebook_reels	$492	$2,109	4.29x	3
threads / threads_feed	$84	$5	0.05x	1
facebook / marketplace	$84	$380	4.54x	1
audience_network / an_classic	$83	$0	0.00x	0
facebook / facebook_reels_overlay	$79	$0	0.00x	0
facebook / facebook_stories	$64	$0	0.00x	0
audience_network / rewarded_video	$63	$3	0.05x	2

Key movements this month

Meta's highest-spend creative: “Adv+ Catalog | Carousel | Single Image | 1” at $3,046 spend → $18,220 (5.98x).
Most efficient Meta creative (≥$100 spend): “RING | Video | 4” at 33.75x ROAS on $258.
Google's engine: PMax |2026 — $6,827 spend → $74,168 (10.86x).
Top Google format: Performance Max drove $74,168 at 10.86x.
Best Meta placement: instagram / instagram_stories at 11.84x ROAS.
Core buyer: 25-34 / female drove the most revenue ($41,097 at 12.14x).

Read of the month

May budget split: Meta $12,175 (59%) vs Google $8,507 (41%). Combined media spend was $20,682.
Total attributed revenue $186,861 on 268 purchases — 111 via Meta, 157 via Google.
Blended ROAS of 9.03x cleared Automic Gold's bespoke 9.00x threshold.
Efficiency leader: Google returned more revenue per dollar (11.67x vs 7.19x).
First half ROAS 8.69x → second half 9.51x.
Best day: 2026-05-04 drove $13,936 at 16.62x blended ROAS. Lowest: 2026-05-31 at $445 (0.75x).