Automic Gold · Performance Report

January 2026 — Meta + Google Ads Recap

Reporting period: January 1 – January 31, 2026 · Generated June 4, 2026 · Threshold floor: 9x ROAS (Automic Gold bespoke)

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Headline metrics

Total Revenue (Both)

$132,710

192 purchases attributed

Total Spend (Both)

$27,095

Meta + Google combined

Blended ROAS

4.90x

Across both platforms

Daily Avg Revenue

$4,281

31-day average

Per-platform totals

● Meta (Facebook + Instagram)

Spend

$16,584

Revenue

$57,233

ROAS

3.45x Below 9x

Purchases

Impressions

1,247,674

Clicks

26,393

● Google (Search + PMax + Shopping)

Spend

$10,511

Revenue

$75,477

ROAS

7.18x Below 9x

Purchases

120

Impressions

437,581

Clicks

12,962

Daily performance

Daily Revenue (Meta vs Google)

Daily Spend (Meta vs Google)

Daily ROAS — Meta vs Google vs Blended

Creative breakdown — Meta ads

Top creatives by spend

Earrings | Adv+ Catalog | Carousel | Single Image | 1

Earrings - Blended - Sales

$2,932spend $9,828revenue 3.35xROAS 10purch. 2.46%CTR

RING | Video | 5

Retargeting - Social Engagement

$1,183spend $11,962revenue 10.11xROAS 11purch. 2.94%CTR

Dynamic Catalogue Retargeting

Retargeting - Cart Abandonment

$1,156spend $5,603revenue 4.85xROAS 9purch. 3.37%CTR

RING | Video | 4

Retargeting - Social Engagement

$1,138spend $1,714revenue 1.51xROAS 3purch. 3.02%CTR

RING | Video | 5

TOF - Adv+ Sales - Rings

$1,107spend $6,152revenue 5.56xROAS 6purch. 2.11%CTR

Engagement - Rings - Video 2

Rings -Engagement - Sales

$798spend $1,633revenue 2.05xROAS 1purch. 2.89%CTR

RING | Video | 2

Retargeting - Social Engagement

$766spend $1,484revenue 1.94xROAS 4purch. 1.84%CTR

Earrings | Video | 3

Earrings - Blended - Sales

$627spend $2,945revenue 4.70xROAS 2purch. 1.50%CTR

Engagement - Rings - Video 3

Rings -Engagement - Sales

$619spend $4,044revenue 6.53xROAS 5purch. 2.22%CTR

Adv+ Catalog | Carousel | Single Image | 1

TOF - Adv+ - Sales

$618spend $1,885revenue 3.05xROAS 2purch. 2.59%CTR

Winning creatives above 9x ROAS

RING | Video | 5

Retargeting - Social Engagement

$1,183spend $11,962revenue 10.11xROAS 11purch. 2.94%CTR

Creative / format breakdown — Google

By channel type

Channel / Format	Spend	Revenue	ROAS	Purch.	Impr.
Performance Max	$5,983	$54,034	9.03x	98	402,382
Search	$4,528	$21,443	4.74x	21	35,199
Shopping	$0	$0	0.00x	0	0
Display	$0	$0	0.00x	0	0

Top campaigns

Meta — top campaigns by spend

Campaign	Spend	Revenue	ROAS	Purch.	Impr.	Clicks	Status
Earrings - Blended - Sales	$4,098	$13,706	3.34x	14	173,378	3,627	PAUSED
Retargeting - Social Engagement	$3,359	$15,651	4.66x	19	286,720	7,719	ACTIVE
TOF - Adv+ Sales - Rings	$2,620	$13,452	5.13x	17	231,079	4,731	ACTIVE
Rings -Engagement - Sales	$2,296	$5,910	2.57x	8	200,190	5,286	PAUSED
Retargeting - Cart Abandonment	$1,156	$5,603	4.85x	9	32,106	1,083	PAUSED
Earrings - Data - Sales	$987	$808	0.82x	1	25,551	853	PAUSED
TOF - Adv+ - Sales	$809	$2,103	2.60x	4	56,852	1,264	ACTIVE
Jan - TOF - Data Aud - Sales - Wedding/Engagement	$347	$0	0.00x	0	42,860	721	PAUSED

Google — top campaigns by spend

Campaign	Spend	Revenue	ROAS	Purch.	Impr.	Clicks	Status
PMax \|2026	$5,983	$54,034	9.03x	98	402,382	9,526	ENABLED
AG_General_Jewelry_6/1/23	$2,652	$11,951	4.51x	9	19,081	1,986	PAUSED
Search \| Non-Brand \| Gold Jewelry \| 2025	$1,876	$9,492	5.06x	11	16,118	1,450	PAUSED

Meta — winning campaigns above 9x ROAS

No campaigns matching criteria.

Google — winning campaigns above 9x ROAS

Campaign	Spend	Revenue	ROAS	Purch.	Impr.	Clicks
PMax \|2026	$5,983	$54,034	9.03x	98	402,382	9,526

Winning audiences (Meta)

Top age × gender by spend

Age × Gender	Spend	Revenue	ROAS	Purchases
25-34 / female	$4,491	$22,793	5.07x	23
35-44 / female	$3,145	$10,586	3.37x	14
65+ / female	$2,182	$343	0.16x	2
55-64 / female	$1,736	$2,400	1.38x	6
45-54 / female	$1,534	$1,340	0.87x	7
25-34 / male	$990	$2,920	2.95x	8
35-44 / male	$681	$4,379	6.43x	4
18-24 / female	$416	$5,019	12.06x	4

Age × gender above 9x ROAS

Age × Gender	Spend	Revenue	ROAS	Purchases
18-24 / female	$416	$5,019	12.06x	4
25-34 / unknown	$363	$4,480	12.35x	2
45-54 / male	$260	$2,973	11.42x	2

Placement performance — where Meta dollars converted

Placement	Spend	Revenue	ROAS	Purchases
instagram / feed	$5,868	$28,342	4.83x	30
facebook / feed	$4,434	$6,050	1.36x	11
instagram / instagram_stories	$3,267	$16,716	5.12x	22
instagram / instagram_reels	$1,105	$3,623	3.28x	4
facebook / facebook_reels	$750	$2,157	2.88x	2
facebook / facebook_stories	$497	$0	0.00x	0
facebook / marketplace	$173	$0	0.00x	0
facebook / instream_video	$97	$0	0.00x	0
threads / threads_feed	$86	$0	0.00x	0
audience_network / an_classic	$86	$0	0.00x	0
audience_network / rewarded_video	$76	$0	0.00x	0
facebook / facebook_reels_overlay	$59	$344	5.81x	3
instagram / instagram_explore_grid_home	$38	$0	0.00x	0

Key movements this month

Meta's highest-spend creative: “Earrings | Adv+ Catalog | Carousel | Single Image | 1” at $2,932 spend → $9,828 (3.35x).
Most efficient Meta creative (≥$100 spend): “RING | Video | 5” at 10.11x ROAS on $1,183.
Google's engine: PMax |2026 — $5,983 spend → $54,034 (9.03x).
Top Google format: Performance Max drove $54,034 at 9.03x.
Best Meta placement: facebook / facebook_reels_overlay at 5.81x ROAS.
Core buyer: 25-34 / female drove the most revenue ($22,793 at 5.07x).

Read of the month

January budget split: Meta $16,584 (61%) vs Google $10,511 (39%). Combined media spend was $27,095.
Total attributed revenue $132,710 on 192 purchases — 72 via Meta, 120 via Google.
Blended ROAS of 4.90x cleared the 3.5x agency floor. Google ran 7.18x and Meta 3.45x.
Efficiency leader: Google returned more revenue per dollar (7.18x vs 3.45x).
First half ROAS 4.77x → second half 5.01x.
Best day: 2026-01-02 drove $15,167 at 19.74x blended ROAS. Lowest: 2026-01-14 at $0 (0.00x).