December 2025 — Meta + Google Ads Recap
Reporting period: December 1 – December 31, 2025 · Generated June 4, 2026 · Threshold floor: 9x ROAS (Automic Gold bespoke)
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Headline metrics
Total Revenue (Both)
$115,743
255 purchases attributed
Total Spend (Both)
$20,932
Meta + Google combined
Blended ROAS
5.53x
Across both platforms
Daily Avg Revenue
$3,734
31-day average
Per-platform totals
● Google (Search + PMax + Shopping)
Spend
$13,341
Revenue
$78,921
ROAS
5.92x Below 9x
Purchases
166
Impressions
328,749
Clicks
12,622
Daily performance
Daily Revenue (Meta vs Google)
Daily Spend (Meta vs Google)
Daily ROAS — Meta vs Google vs Blended
Creative breakdown — Meta ads
Top creatives by spend
Earrings | Adv+ Catalog | Carousel | Single Image | 1
Earrings - Blended - Sales
$3,492spend
$18,313revenue
5.24xROAS
42purch.
1.57%CTR
Adv+ Catalog | Carousel | Single Image | 1
TOF - Adv+ - Sales
$1,060spend
$6,030revenue
5.69xROAS
15purch.
2.41%CTR
Earrings | Adv+ Catalog | Carousel | Single Image | 1
RETARGET - MOF - Adv+ Sales - Earrings
$499spend
$260revenue
0.52xROAS
1purch.
1.87%CTR
Earrings | Video | 2
Earrings - Blended - Sales
$442spend
$2,525revenue
5.72xROAS
9purch.
1.10%CTR
Necklaces | Video | 1
TOF - Adv+ - Sales
$272spend
$760revenue
2.80xROAS
3purch.
0.84%CTR
Earrings | Video | 1
Earrings - Blended - Sales
$193spend
$5,854revenue
30.37xROAS
6purch.
2.04%CTR
Adv+ Catalog | Carousel | Single Image | 1
RETARGET - MOF - Adv+ - Sales
$187spend
$0revenue
0.00xROAS
0purch.
3.13%CTR
Earrings | Static | 1
Earrings - Blended - Sales
$178spend
$553revenue
3.11xROAS
2purch.
0.94%CTR
AD #1
TOF [BRAND AWARENESS]
$161spend
$0revenue
0.00xROAS
0purch.
0.08%CTR
Earrings | Static | 2
Earrings - Blended - Sales
$118spend
$5revenue
0.04xROAS
1purch.
0.75%CTR
Winning creatives above 9x ROAS
Earrings | Video | 1
Earrings - Blended - Sales
$193spend
$5,854revenue
30.37xROAS
6purch.
2.04%CTR
Creative / format breakdown — Google
By channel type
| Channel / Format | Spend | Revenue | ROAS | Purch. | Impr. |
|---|---|---|---|---|---|
| Search | $8,179 | $30,479 | 3.73x | 62 | 54,442 |
| Performance Max | $5,161 | $48,442 | 9.39x | 103 | 274,307 |
| Shopping | $0 | $0 | 0.00x | 0 | 0 |
| Display | $0 | $0 | 0.00x | 0 | 0 |
Top campaigns
Meta — top campaigns by spend
| Campaign | Spend | Revenue | ROAS | Purch. | Impr. | Clicks | Status |
|---|---|---|---|---|---|---|---|
| Earrings - Blended - Sales | $4,422 | $27,927 | 6.32x | 61 | 287,590 | 4,311 | PAUSED |
| TOF - Adv+ - Sales | $1,337 | $6,791 | 5.08x | 18 | 83,822 | 1,726 | ACTIVE |
| RETARGET - MOF - Adv+ Sales - Earrings | $563 | $260 | 0.46x | 1 | 36,857 | 680 | PAUSED |
| TOF - Adv+ Sales - Rings | $309 | $664 | 2.15x | 2 | 27,311 | 508 | ACTIVE |
| RETARGET - MOF - Adv+ - Sales | $280 | $0 | 0.00x | 0 | 17,136 | 363 | PAUSED |
| Retargeting - Social Engagement | $279 | $1,181 | 4.23x | 6 | 22,005 | 494 | ACTIVE |
| TOF [BRAND AWARENESS] | $161 | $0 | 0.00x | 0 | 103,923 | 85 | PAUSED |
| Dec - TOF - Sales - Wedding/Engagement | $80 | $0 | 0.00x | 0 | 3,246 | 79 | PAUSED |
Google — top campaigns by spend
| Campaign | Spend | Revenue | ROAS | Purch. | Impr. | Clicks | Status |
|---|---|---|---|---|---|---|---|
| AG_General_Jewelry_6/1/23 | $5,473 | $19,122 | 3.49x | 37 | 33,830 | 3,417 | PAUSED |
| PMax |2026 | $5,161 | $48,442 | 9.39x | 103 | 274,307 | 7,325 | ENABLED |
| Search | Non-Brand | Gold Jewelry | 2025 | $2,706 | $11,357 | 4.20x | 25 | 20,612 | 1,880 | PAUSED |
Meta — winning campaigns above 9x ROAS
No campaigns matching criteria.
Google — winning campaigns above 9x ROAS
| Campaign | Spend | Revenue | ROAS | Purch. | Impr. | Clicks |
|---|---|---|---|---|---|---|
| PMax |2026 | $5,161 | $48,442 | 9.39x | 103 | 274,307 | 7,325 |
Winning audiences (Meta)
Top age × gender by spend
| Age × Gender | Spend | Revenue | ROAS | Purchases |
|---|---|---|---|---|
| 25-34 / female | $2,227 | $12,590 | 5.65x | 30 |
| 35-44 / female | $1,582 | $4,782 | 3.02x | 16 |
| 25-34 / male | $880 | $8,270 | 9.40x | 12 |
| 35-44 / male | $637 | $691 | 1.09x | 2 |
| 45-54 / female | $495 | $2,116 | 4.27x | 8 |
| 55-64 / female | $403 | $485 | 1.20x | 4 |
| 65+ / female | $330 | $170 | 0.52x | 1 |
| 25-34 / unknown | $225 | $2,207 | 9.81x | 2 |
Age × gender above 9x ROAS
| Age × Gender | Spend | Revenue | ROAS | Purchases |
|---|---|---|---|---|
| 25-34 / male | $880 | $8,270 | 9.40x | 12 |
| 25-34 / unknown | $225 | $2,207 | 9.81x | 2 |
Placement performance — where Meta dollars converted
| Placement | Spend | Revenue | ROAS | Purchases |
|---|---|---|---|---|
| instagram / feed | $3,024 | $7,653 | 2.53x | 26 |
| instagram / instagram_stories | $1,880 | $14,942 | 7.95x | 29 |
| facebook / feed | $1,665 | $4,765 | 2.86x | 17 |
| instagram / instagram_reels | $417 | $3,443 | 8.25x | 9 |
| facebook / marketplace | $183 | $140 | 0.77x | 1 |
| facebook / facebook_reels | $152 | $2,506 | 16.53x | 3 |
| threads / threads_feed | $58 | $200 | 3.46x | 1 |
| audience_network / an_classic | $46 | $464 | 10.00x | 1 |
| audience_network / rewarded_video | $32 | $2,033 | 64.10x | 1 |
| facebook / instream_video | $28 | $0 | 0.00x | 0 |
Key movements this month
- Meta's highest-spend creative: “Earrings | Adv+ Catalog | Carousel | Single Image | 1” at $3,492 spend → $18,313 (5.24x).
- Most efficient Meta creative (≥$100 spend): “Earrings | Video | 1” at 30.37x ROAS on $193.
- Google's engine: AG_General_Jewelry_6/1/23 — $5,473 spend → $19,122 (3.49x).
- Top Google format: Search drove $30,479 at 3.73x.
- Best Meta placement: audience_network / rewarded_video at 64.10x ROAS.
- Core buyer: 25-34 / female drove the most revenue ($12,590 at 5.65x).
Read of the month
- December budget split: Meta $7,592 (36%) vs Google $13,341 (64%). Combined media spend was $20,932.
- Total attributed revenue $115,743 on 255 purchases — 89 via Meta, 166 via Google.
- Blended ROAS of 5.53x cleared the 3.5x agency floor. Google ran 5.92x and Meta 4.85x.
- Efficiency leader: Google returned more revenue per dollar (5.92x vs 4.85x).
- First half ROAS 5.78x → second half 5.31x.
- Best day: 2025-12-07 drove $8,907 at 11.94x blended ROAS. Lowest: 2025-12-01 at $944 (1.09x).