April 2026 — Meta + Google Ads Recap
Reporting period: April 1 – April 30, 2026 · Generated June 4, 2026 · Threshold floor: 9x ROAS (Automic Gold bespoke)
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Headline metrics
Total Revenue (Both)
$218,689
272 purchases attributed
Total Spend (Both)
$25,332
Meta + Google combined
Blended ROAS
8.63x
Across both platforms
Daily Avg Revenue
$7,290
30-day average
Per-platform totals
● Google (Search + PMax + Shopping)
Spend
$10,693
Revenue
$135,286
ROAS
12.65x Above 9x
Purchases
178
Impressions
386,848
Clicks
11,271
Daily performance
Daily Revenue (Meta vs Google)
Daily Spend (Meta vs Google)
Daily ROAS — Meta vs Google vs Blended
Creative breakdown — Meta ads
Top creatives by spend
Adv+ Catalog | Carousel | Single Image | 1
TOF - Adv+ - Sales
$4,632spend
$25,185revenue
5.44xROAS
47purch.
10.92%CTR
RING | Video | 5
TOF - Adv+ Sales - Rings
$2,562spend
$11,393revenue
4.45xROAS
16purch.
2.38%CTR
RING | Video | 2
TOF - Adv+ Sales - Rings
$2,046spend
$3,007revenue
1.47xROAS
1purch.
6.70%CTR
RING | Video | 1
TOF - Adv+ Sales - Rings
$955spend
$9,733revenue
10.20xROAS
5purch.
1.26%CTR
Rings Carousel - TOF Catalogue
TOF - Catalogue
$826spend
$17,351revenue
21.01xROAS
13purch.
4.86%CTR
Dynamic Catalogue Retargeting
Retargeting - Cart Abandonment
$786spend
$0revenue
0.00xROAS
0purch.
5.16%CTR
Necklace - Traffic
TOF - Traffic - Video
$599spend
$0revenue
0.00xROAS
0purch.
10.42%CTR
Necklaces Carousel - MOF Catalogue
MOF - Catalogue
$527spend
$243revenue
0.46xROAS
1purch.
2.68%CTR
RING | Video | 4
Retargeting - Social Engagement
$326spend
$420revenue
1.29xROAS
1purch.
3.66%CTR
RING | Video | 5
Retargeting - Social Engagement
$317spend
$7,887revenue
24.90xROAS
4purch.
3.78%CTR
Winning creatives above 9x ROAS
RING | Video | 1
TOF - Adv+ Sales - Rings
$955spend
$9,733revenue
10.20xROAS
5purch.
1.26%CTR
Rings Carousel - TOF Catalogue
TOF - Catalogue
$826spend
$17,351revenue
21.01xROAS
13purch.
4.86%CTR
RING | Video | 5
Retargeting - Social Engagement
$317spend
$7,887revenue
24.90xROAS
4purch.
3.78%CTR
Rings Carousel - MOF Catalogue
MOF - Catalogue
$281spend
$5,535revenue
19.67xROAS
3purch.
5.67%CTR
RING | Video | 1 - Salt & Peper
TOF - Adv+ Sales - Rings
$180spend
$1,793revenue
9.98xROAS
2purch.
1.46%CTR
Creative / format breakdown — Google
By channel type
| Channel / Format | Spend | Revenue | ROAS | Purch. | Impr. |
|---|---|---|---|---|---|
| Performance Max | $7,648 | $114,047 | 14.91x | 150 | 361,306 |
| Search | $3,046 | $21,239 | 6.97x | 28 | 25,542 |
| Shopping | $0 | $0 | 0.00x | 0 | 0 |
| Display | $0 | $0 | 0.00x | 0 | 0 |
Top campaigns
Meta — top campaigns by spend
| Campaign | Spend | Revenue | ROAS | Purch. | Impr. | Clicks | Status |
|---|---|---|---|---|---|---|---|
| TOF - Adv+ - Sales | $4,698 | $25,185 | 5.36x | 47 | 452,221 | 48,821 | ACTIVE |
| TOF - Adv+ Sales - Rings | $3,697 | $22,919 | 6.20x | 23 | 222,010 | 4,376 | ACTIVE |
| TOF - Adv+ Sales - Rings | $2,060 | $3,007 | 1.46x | 1 | 146,233 | 9,787 | PAUSED |
| TOF - Catalogue | $1,026 | $17,351 | 16.92x | 13 | 56,201 | 2,564 | ACTIVE |
| Retargeting - Social Engagement | $817 | $9,165 | 11.21x | 6 | 49,669 | 1,644 | ACTIVE |
| MOF - Catalogue | $809 | $5,778 | 7.14x | 4 | 40,554 | 1,638 | ACTIVE |
| Retargeting - Cart Abandonment | $786 | $0 | 0.00x | 0 | 27,151 | 1,401 | PAUSED |
| TOF - Traffic - Video | $675 | $0 | 0.00x | 0 | 123,873 | 13,023 | PAUSED |
Google — top campaigns by spend
| Campaign | Spend | Revenue | ROAS | Purch. | Impr. | Clicks | Status |
|---|---|---|---|---|---|---|---|
| PMax |2026 | $7,648 | $114,047 | 14.91x | 150 | 361,306 | 9,043 | ENABLED |
| AG_General_Jewelry_6/1/23 | $1,521 | $7,787 | 5.12x | 7 | 13,106 | 945 | PAUSED |
| Search | Non-Brand | Gold Jewelry | 2025 | $1,520 | $12,596 | 8.29x | 17 | 12,008 | 1,038 | PAUSED |
| AG_Brand_2026 | $5 | $855 | 185.51x | 3 | 428 | 245 | ENABLED |
Meta — winning campaigns above 9x ROAS
| Campaign | Spend | Revenue | ROAS | Purch. | Impr. | Clicks |
|---|---|---|---|---|---|---|
| TOF - Catalogue | $1,026 | $17,351 | 16.92x | 13 | 56,201 | 2,564 |
| Retargeting - Social Engagement | $817 | $9,165 | 11.21x | 6 | 49,669 | 1,644 |
Google — winning campaigns above 9x ROAS
| Campaign | Spend | Revenue | ROAS | Purch. | Impr. | Clicks |
|---|---|---|---|---|---|---|
| PMax |2026 | $7,648 | $114,047 | 14.91x | 150 | 361,306 | 9,043 |
Winning audiences (Meta)
Top age × gender by spend
| Age × Gender | Spend | Revenue | ROAS | Purchases |
|---|---|---|---|---|
| 25-34 / female | $3,898 | $28,039 | 7.19x | 19 |
| 35-44 / female | $2,449 | $21,007 | 8.58x | 34 |
| 65+ / female | $2,028 | $500 | 0.25x | 4 |
| 55-64 / female | $1,432 | $3,279 | 2.29x | 2 |
| 25-34 / male | $996 | $10,614 | 10.65x | 13 |
| 45-54 / female | $991 | $1,349 | 1.36x | 4 |
| 35-44 / male | $683 | $7,095 | 10.39x | 7 |
| 18-24 / female | $678 | $3,444 | 5.08x | 5 |
Age × gender above 9x ROAS
| Age × Gender | Spend | Revenue | ROAS | Purchases |
|---|---|---|---|---|
| 25-34 / male | $996 | $10,614 | 10.65x | 13 |
| 35-44 / male | $683 | $7,095 | 10.39x | 7 |
| 25-34 / unknown | $309 | $4,947 | 16.03x | 3 |
| 18-24 / male | $162 | $1,950 | 12.03x | 1 |
Placement performance — where Meta dollars converted
| Placement | Spend | Revenue | ROAS | Purchases |
|---|---|---|---|---|
| facebook / feed | $5,279 | $14,990 | 2.84x | 22 |
| instagram / feed | $4,362 | $22,755 | 5.22x | 27 |
| instagram / instagram_stories | $2,682 | $26,977 | 10.06x | 33 |
| instagram / instagram_reels | $1,347 | $9,463 | 7.03x | 5 |
| facebook / facebook_reels | $505 | $1,185 | 2.35x | 2 |
| threads / threads_feed | $107 | $526 | 4.94x | 1 |
| facebook / marketplace | $58 | $1,964 | 33.61x | 1 |
| facebook / facebook_reels_overlay | $56 | $2,404 | 42.63x | 1 |
| audience_network / an_classic | $53 | $0 | 0.00x | 0 |
| facebook / facebook_stories | $47 | $3,140 | 66.53x | 2 |
| facebook / instream_video | $42 | $0 | 0.00x | 0 |
| audience_network / rewarded_video | $28 | $0 | 0.00x | 0 |
| instagram / instagram_explore_grid_home | $27 | $0 | 0.00x | 0 |
Key movements this month
- Meta's highest-spend creative: “Adv+ Catalog | Carousel | Single Image | 1” at $4,632 spend → $25,185 (5.44x).
- Most efficient Meta creative (≥$100 spend): “RING | Video | 5” at 24.90x ROAS on $317.
- Google's engine: PMax |2026 — $7,648 spend → $114,047 (14.91x).
- Top Google format: Performance Max drove $114,047 at 14.91x.
- Best Meta placement: facebook / facebook_stories at 66.53x ROAS.
- Core buyer: 25-34 / female drove the most revenue ($28,039 at 7.19x).
Read of the month
- April budget split: Meta $14,639 (58%) vs Google $10,693 (42%). Combined media spend was $25,332.
- Total attributed revenue $218,689 on 272 purchases — 94 via Meta, 178 via Google.
- Blended ROAS of 8.63x cleared the 3.5x agency floor. Google ran 12.65x and Meta 5.70x.
- Efficiency leader: Google returned more revenue per dollar (12.65x vs 5.70x).
- First half ROAS 7.06x → second half 10.26x.
- Best day: 2026-04-29 drove $19,417 at 21.21x blended ROAS. Lowest: 2026-04-13 at $478 (0.73x).